Tuesday, January 8, 2013

Spring 2013: Duro Olowu for JCPenney




In 2012, JCPenney completely overhauled it's image to transition from your mother's favorite store of yesteryear to the modern, trendy retailer offering the latest styles at great prices. The retailer faced some challenges and outright backlash behind changes to their pricing strategy and even their advertisements, but I have a feeling that 2013 is going to be a better year!

For Spring 2013, JCPenney is stepping it up in the fashion department by offering an exclusive collection from London designer Duro Olowu! Born in Nigeria, Olowu creates magic by fusing African prints, impeccable, and feminine detailing to create colorful, jaw-dropping pieces. This entire line for JCPenney--which includes clothing, accessories (shoes, handbags, jewelry), and housewares--is droolworthy! The best part? Everything is under $100 with most clothes items under $50! Take a look at some of my favorite looks:








Are you loving this collection as much as I am?!?


*All photos from JCP Media Room. 
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6 comments:

  1. UnknownJanuary 9, 2013 at 2:14 AM

    Love the long flowery green dress will be stopping by JCP for that for sure :)

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    1. CarmeshaJanuary 9, 2013 at 8:56 PM

      I'll definitely be stopping by JCP too! Thanks for reading!

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  2. UnknownJanuary 15, 2013 at 5:34 PM

    wow this is the first time i've heard this news--look at those gorgeous pieces! thanks for the info--i definitely have to drop by jcp when this launches!

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    1. CarmeshaJanuary 15, 2013 at 7:44 PM

      Glad I could keep a fellow fashion lover informed :) Thanks for stopping by!

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  3. EbonyJanuary 17, 2013 at 3:49 AM

    wow, I never step into JCP but looking at this collection has changed my mind! I hope that suitcase is available :)

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    1. CarmeshaJanuary 17, 2013 at 5:37 PM

      Don't sleep on JCP! I know they haven't always been known for up to date fashions but they do have some nice things nowadays, especially this collection!

      Delete

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